Business

BUSINESS FOUNDATIONS
This foundational class sets the stage for sustainable success by helping stylists define what success really means to them. Whether it’s time, money, freedom, or fulfillment. IBE® Artists learn how to identify the five major business constraints; Marketing, Sales, Retention, Operations, and Data. How each one can quietly hold you back or catapult you forward. With insights from four experienced educators, this session blends mindset and strategy to help you uncover your blind spots, clarify your goals, and lay the groundwork for smart, aligned growth. Whether you're just starting out or scaling up, this class is your roadmap to building a business that supports your life, not the other way around.

HITTING THE TARGET

This class helps stylists get crystal clear on who they serve and how to speak directly to them through intentional, effective social media. You'll learn how to define your ideal guest using five key target market categories, and how to create content that actually attracts them. From crafting relatable client stories to showing up consistently on Instagram, this session gives you the strategy and confidence to stop marketing to everyone and start connecting with the right people. If you’re ready to turn your dream clients into real ones, this is where it starts.

MARKETING BY DESIGN

This class is your roadmap to being found by the right clients, without burning out on Instagram. You’ll learn how to use local marketing tools like Google Business Profile, SEO, your website, and even Facebook to increase visibility and attract dream guests consistently. We’ll also explore creative community marketing and how to use AI (like ChatGPT) to simplify your strategy and stay consistent. Whether you’re starting from scratch or refining your approach, this session will help you market with purpose, not pressure and finally turn your talent into traction.

THE LOYALTY LOOP

This class dives deep into the real secret behind sustainable success: client retention. Des shows how loyalty, not likes, reels, or followers is what drives true growth, referrals, and financial freedom. You’ll learn how to intentionally design a client experience that keeps guests coming back, from first impression to post-visit care. Whether you’re underbooked or at full capacity, this class offers actionable strategies to build trust, create consistency, and strengthen the emotional connection that turns clients into lifelong fans. If you’re ready to stop chasing new clients and start building a brand people never want to leave, this is your blueprint.

SEAMLESS STRUCTURES

This class is all about building a business that runs smoothly behind the scenes, so you’re not running yourself into the ground. From time management and automation to key operational metrics, you’ll learn how to create systems that save time, reduce burnout, and keep things flowing. Whether you’re overwhelmed by no-shows, inventory chaos, or just can’t seem to find time for the business side of things, this session gives you tools and strategies to streamline it all. Because real growth isn’t just about being booked, it’s about being balanced.

SCALING & GROWTH
In this final class, we shift from identifying what’s holding you back to intentionally building the business you want. We’ll explore what sustainable growth really looks like; more demand, higher value and greater visibility, all supported by systems that work for you. You'll learn how to refine what’s already working, let go of what’s not, and scale in a way that aligns with your goals and lifestyle. This class is about growing with intention and stepping into your next level with clarity and confidence.