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IBE® MASTERS COURSE
Business
Are you currently putting in the behind-the-scenes work your business needs? Do you know how to quantify your success or what is required to truly grow?
Take your business to the next level with our IBE® Masters Business course where you will be provided with all of the tools you need to grow, streamline and strategize your business.
Let us teach you how to find your target market, optimize your web presence, strategize your numbers and implement it all flawlessly.
Join us as we dive deep into the elements you need to achieve your biggest goals. Your accountability assignments will be submitted to your Business Lead, Tori Johnston.
Masters Enrollment Opens October 1st
Save $500 Per Course · today only!
Meet Your Educators
Tori Johnston &
Joanne Kim Marsden
@torijohnstonstyling
@shearcollective
BUSINESS FOUNDATIONS
As stylists dedicated to our careers, we understand that skills alone are not enough to thrive in today's competitive industry. First things first, it's time to build your foundation. In this class, we will introduce you to the IBE Masters Business Concepts which are essential for all to master whether you are a beginner or a seasoned stylist.
Phaedra McGee &
Shelby Sells
@phaedra.adorn.tampa
@shelbyslayshair
ORGANIZATION & OPERATIONS
Dive into the processes that are necessary to create successful routines in your business. From innovative programs and software utilization to savvy money management, this class is your roadmap to thriving behind the chair and elevating your business to new heights.
Phaedra
McGee
EXPERIENCE & ALIGNMENT
This immersive class goes beyond the ordinary, focusing on the alignment and development of stylists within a salon, and empowering those with aspirations for growth. Raise your standards as a leader, enhance your salon's success, and discover the art of curating a luxurious experience for your extension guests.
Joanne Kim
Marsden
MARKETING BY DESIGN
Ready to leverage social media effectively? This class is created for both independent stylists and salon owners to transform their approach to marketing. Elevate your brand, expand your reach, and position yourself for marketing success.
Shelby
Sells
PRICING & SALES
Where the art and science of creating a profitable pricing model are combined. This class is tailor-made for both salon owners seeking financial optimization and independent stylists who are eager to elevate their sales strategies. Redefine your pricing strategy, elevate your sales techniques, and position yourself for unparalleled success.
Tori
Johnston
BUSINESS MAINTENANCE
The grand finale! In this class we will empower you to weave all of the elements we covered together seamlessly into a maintenance plan, ensuring growth and success in every aspect of your business. Optimize the collective wisdom of this course to ensure your mastery extends far beyond the course's conclusion.
Masters Enrollment Opens October 1st
See Our Other Courses
Technique
Color
Cutting
Foundations
Alumni Courses
Once you have completed a Master session, you have the opportunity to come back at any time and take NEW classes!
We created 24 NEW courses for the Masters program and, as an alumni, you have access to them as well. Purchase a la carte or the entire course here!
We can't wait to see your business and skillset soar with our most recent courses!